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Dr. Wiggins' Wonderous World of Paper

Experience Design

D&AD New Bloods and Arjo Wiggins challenged us to create an experience that celebrates the creative possibilities of paper for design. Dr. Wiggins' Wonderous World of Paper is a traveling medicine show for agencies offering a cure for the illness of digital dependence.

Co-Designers: Kate Gallihugh, Hannah West

 
 

Awarded a D&AD New Blood 2018 Wooden Pencil

 
 
 
 
 

Workshops held inside a traveling paper truck offer lessons on a variety of tactile techniques from stamping to letterpress. All workshops feature the Arjo Wiggins paper line, Conqueror, and are promoted by posters.

 
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Along with any skills learned, creatives will receive their medication in the form of a box containing a “prescription pad” of paper samples. The paper samples highlight how different printing techniques interact with different types of paper. 

 
 

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We created a fundraising campaign to pay our way to the London New Blood Award Ceremony where we collected our pencil.